PSA Badges:
In 2016. Carlos Tavares new CEO of the PSA Group want to renew the automotive group, in particular by creating the "Push to Pass" project which allows economic recovery but also a new group strategy.
This new strategy requires a new graphic and visuel identity. After the change of logo (which dated from 1991) "PSA Peugeot Citroën" becomes "PSA Group". The new identity of the group responds to the evolution of the brand and shows a wider and more dynamic "range" of activity. It involves the creation of a new badge for all PSA employees which represents the three new values and logo of the group:
Win Together
Agility
Efficiency
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